Free Essays on McDonalds

Does McDonald’s offer a model which other businesses should follow? At first, most people must have laughed at the idea of a chain of restaurants selling identical products all over the country, but little did they know that the genius idea that they had mocked would go on to revolutionise the business environment of the future. McDonald’s is now the international market leader for fast food, and has been ever since its pioneering first restaurant was launched in San Bernardino, California in 1948. Historical Background The original founders of McDonald’s, and the fast-food concept, were brothers Dick and Mac McDonald. In 1948, they modified their drive-in restaurant, creating the standard for the contemporary fast-food restaurant of modern times. From the introduction of a limited menu of just nine items, and by focusing on efficient production and service, the brothers were able to halve the price of their hamburgers to 15 cents. Ray Kroc, who, at this time was a 52-year-old! milkshake machine salesman, heard of the brothers’ generation of around $350,000 in annual revenues, and instantly became convinced that its concept could work in other cities. Kroc became the first franchisee appointed by the McDonald brothers, and opened his first restaurant the following year in Des Plaines, Illinois. In 1961, Kroc bought all the rights to the McDonald’s concept from the McDonald brothers for $2.7 million. Kroc was somewhat of an obsessive individual, fixated with rules, regulations, procedures, and obedience to his strict rules of discipline. Kroc was especially concerned with maintaining McDonald's clean image, as well as that of life in general, and could regularly be seen picking up litter outside of his restaurants in order to maintain the high standard of cleanliness upon which many of his principles were based. During the 1960s, McDonald’s invested a great deal of capital into advertising and marketing campaigns. In 1962, ... Free Essays on McDonalds Free Essays on McDonalds Does McDonald’s offer a model which other businesses should follow? At first, most people must have laughed at the idea of a chain of restaurants selling identical products all over the country, but little did they know that the genius idea that they had mocked would go on to revolutionise the business environment of the future. McDonald’s is now the international market leader for fast food, and has been ever since its pioneering first restaurant was launched in San Bernardino, California in 1948. Historical Background The original founders of McDonald’s, and the fast-food concept, were brothers Dick and Mac McDonald. In 1948, they modified their drive-in restaurant, creating the standard for the contemporary fast-food restaurant of modern times. From the introduction of a limited menu of just nine items, and by focusing on efficient production and service, the brothers were able to halve the price of their hamburgers to 15 cents. Ray Kroc, who, at this time was a 52-year-old! milkshake machine salesman, heard of the brothers’ generation of around $350,000 in annual revenues, and instantly became convinced that its concept could work in other cities. Kroc became the first franchisee appointed by the McDonald brothers, and opened his first restaurant the following year in Des Plaines, Illinois. In 1961, Kroc bought all the rights to the McDonald’s concept from the McDonald brothers for $2.7 million. Kroc was somewhat of an obsessive individual, fixated with rules, regulations, procedures, and obedience to his strict rules of discipline. Kroc was especially concerned with maintaining McDonald's clean image, as well as that of life in general, and could regularly be seen picking up litter outside of his restaurants in order to maintain the high standard of cleanliness upon which many of his principles were based. During the 1960s, McDonald’s invested a great deal of capital into advertising and marketing campaigns. In 1962, ... Free Essays on McDonalds Catering to customers had always been the company’s focal point, but to meet changing and divergent customer needs, McDonald’s was exploring many different options, and management thought a basic question had to be answered. Would the chain’s new concern with flexibility in meeting customers’ changing needs require a fundamental change in McDonald’s bedrock strategy? or was this just a new, albeit incredibly complicated, situation once again adaptable to the company’s traditional approach? Early responses to new customer desire and intensifying competition represented just a piece of the company’s maelstrom of creative activity. Further efforts were in progress as well. 4. Why did McDonald’s undertake its collaboration? How should McDonald’s proceed next? Consumers have been changing. They are worried about the effects the products or its package might have on the environment. While this awareness is growing up, a new cha llenge had been approached: protecting the environment. While many companies had seen the outbreak of environmentalism in the late 1980’s as a threat, McDonald’s saw an opportunity: the chance of knitting a responsible environmental policy into its evolving operations strategy. McDonald’s take Environmental Defense Fund (EDF) as a new partner. They engaged EDF to help address environmental concerns, one aspect of increasingly complex situation in which the company now found itself. For the private corporation of McDonald’s stature to collaborate with an environmental organization entailed significant risk and required willingness, by both parties, to consider new ways of thinking about operation practices. The partnership turned out to be a success, generating advances in area beyond waste reduction. McDonald’s had announced its McRecycle USA. Program. They achieve to improve functionality of package, reduce waste and volume of boxes. Moreover less pollution was handled. McDonald’s did fact...