Queensland Vegetarian Restaurant Business Plan Marketing Essay

Queensland Vegetarian Restaurant Business Plan Marketing Essay Queensland Vegetarian Restaurant (QVR) is new cafà © designed to offer strictly vegetarian meals in a cool, friendly and serenity downtown south of California on Azusa Ave, Hacienda Heights. QVR will be serving healthy, fresh, and fairly priced vegetarian meals prepared and sold in the business premises. The business will pride itself in the competent staff comprised of fresh talents from colleges and others equipped with the necessary experience with many of them coming with experience from similar oppositions elsewhere. The business will be registered as Queensland Vegetarian Restaurant. Startup capital is expected to be $ 1 million. The owner intends to raise the capital by securing a bank loan $ 500,000 and top with similar amount from own savings. The bank loan will be payable in 2 ½ years. The business is expected to generate a net profit of at least 257% by the end of the third year since operation commenced. 1.2 Introduction Recent campaigns for vegetarianism and its growing acceptance provide an excellent opportunity or QVR. To maintain fair prices while remaining competitive, QVR regular menus will be simple, but creatively prepared with varying ingredients. The foods will be obtained from regular locally available suppliers and if need be regional dealer will supplement groceries obtained locally but in all a cases quality check will ensure that the foodstuffs are strictly organically grown and healthy. There will be fine decors with clear counters displaying freshly baked breads, fresh juices, and fine non-caffeinated beverages. 2.0 THE EXTERNAL BUSINESS ENVIRONMENT 2.1 Market analysis California is the third largest and the most populous state in the US with over 35 million people. The biggest proportion of the population is aged 18 to 30. Latest studies show that these group of people form greatest proportion restaurant food consumers. Other studies show growing acceptance of vegetarianism and a bigger concern for organic foods. The physical location of the business promises is a human high traffic avenue thus strategic. The surrounding businesses will ensure QVR customer constancy. The immediate neighboring two colleges is another strategic element to the business. This will be another source of relatively reliable clientele. There will be even more opportunities on weekends during sporting activities and other occasional event in the colleges. 2.2 Competition Competition is a very revenant element to be assessed in the external environment. All though there are many other restaurants in the identified location of QVR, vegetarian operators are not common. Most restaurants are fast food. The growing demands for organic foods will be great opportunity and strengths to QVR. Furthermore, the demand for sit-down restaurant will put QVR relatively above competition in food industry. The staff will be trained efficiency and effectiveness in customer service. Our competitive advantage will be laid on quick and quality customer service. To attract customers, the refined dà ©cor, beautiful garden, open shades will conjure customers comfort. The philosophy behind QVRs competitiveness is the fact the best way to market own self is through quality service delivery to the clients. QVRs pricing model will also be its competitive strengths. The checked food and labor costs will ensure that the foods served are fairly and competitively priced. Versatile staff that will be rotated around major workstations will be hired on contractual basis. QVRs will be a smoke-free cafà ©, a policy that enhance our corporate strategy to maintain customers. 3.0 THE FUNCTIONAL AREAS OF BUSINESS 3.1 Running an Ethical and Socially Responsible business QVR will endeavor to uphold ethical standards in its operations. While adhering to the industry regulations, the business will go an extra mile to ensure its waste is properly disposed or recycled. Its concern for the environments will be manifested in the fact it is promoting health-eating lifestyles. In the community, the business will play significant role in installing dustbins around town branded with QVR logo. This will serve to market the business while at the same help maintain a litter free city. Occasionally, there will be feed-the-street-family programs. In this activity, QVR will dedicate its resources and distribute free food to the street family and the communities living in ghettos within town. 3.2 Entrepreneurship Business Formation To start with, the Restaurant will be a 35-seat hotel but it is expected to double its capacity within the first six months of operation. There will be neon signage off the road inviting and directing prospective clients to the inn. The premise which currently being refurbished, is on the ground floor and will be checkered tile on the floors, have booths and open-air shades. There will be alternative access to staircases for people physically challenged. In order for the business to keep its operations cost low, it will at first serve its customers via aver the counter. This will minimize the organizations spending on labor. The over-the-counter service will also be an opportunity for the customer to self-service hence no tipping costs. Financial advisors will be engaged to guide the business invest in relevant expansion programs. This will include acquisition of more facility premises and opening of other branches within town. 3.3 Managing Human Resources QVR will acknowledge the contribution and necessity of its human capital in quality service delivery to customers. Thought formally established at the beginning, the Human resources will ensure that qualified and competent staffs are hired. It will ensure that at no point in time does the business operations are halted to interrupt due to incompetency or lack of staff. Leaving staff will be replaces as soon as possible. The HR will also discipline deviant habits in the staff. 3.4 Motivation Motivation will be a tools used by the Human Resource department to maximize productivity and creativity in the staff. There will be incentives to hard working and dedicated staff. The incentives will also reduce labor turnover. Since there will be no tipping in the restaurant, cash rewards will be given to outstanding performance in customer service. Employees will be allowed to nominate one of their own whom they consider to have demonstrated unique abilities in the business operations. 3.5.0 Marketing 3.5.1 The Marketing Strategy QVR will initiate marketing programs that will increase its publicity. At the beginning for the first quarter, advertising costs is estimated at 5-8% of sales. All though radio and print mediums may not be effective enough, the company will complement its marketing medium with other creative ways. These include sponsored community projects and events with much publicity of QVR featured and distribution of menus downtown. Other initiatives will include sale of t-shirts and mugs with QVR logo and images of healthy vegetarian people. There will be signage posters with variety vegetarian dishes along the avenues from both directions towards the location of the business premises. 3.5.2 Marketing mix QVRs endeavor to attract customers and win their loyalty will be enhanced by our marketing mix. The business will be promoting healthy eating and this will be our brand identity. Product- QVR logo will be designed to describe the relationship between vegetarianism and health. All the business facilities and packaging and serving materials will be braded this way. Pricing-As mentioned earlier our optimal operation costs will enable the business offer fairly prices enticing to customers. All our products will be strictly vegetarian. This is one of our key marketing mix elements, which distinguish QVR from other businesses in the industry. Promotion- There will be vigorous promotional activities including advertisement, gift vouchers to loyal customers, and terrific days with special daily offers. Community services will also be utilized fully to increase QVRs publicity. Place- QVRs strategic location will enable access to the target customers. The place will be accessible both by pedestrians and an ambient and secure parking will be provided free of charge to driving customers. 3.6 Accounting and financial projection There will be strict accounting procedures that will ensure maximum revenue collection and minimizes expenses. Qualified cashiers and internal auditors will be employed in the business. The projects in this business plan are based on the evaluation of similar business operation in California. A glimpse of projection is as follows Worst-case scenario projection of sales: It is expected that an average of 150 customers per day for a year (360 days) with an average of guest check of $ 3.50 bring average annual sales to $ 189,000. Middle Projection: averages 200 customers per day for 360 day with an average check in of % 3.50 bring medium projection to $252,000/year in sales Ambitious Projections: average 300 customers per day for a year at guest check of $ 3.50 thus projected average sales will be $ 378, 000/year. Inventory Purchases are projected at 40% of sales but will reduce gradually to 30% by the end of the first year. Expenses: labor expenses will be determined by the prevailing wages based on the hour and tasks performed the employee. Taxation will apply as per government requirements. The business is projecting growth rate of 19-28% in the firsts three years spread as 19%, 23%, and 28% respectively. Below is the average projection sheet for the next 4 years. Sales Estimates projections (in 000) Year 2011 2012 2013 2014 $6,000 2,150 3,850 1,044 980 1,826 730.4 $1,095.6 Sales $1,300 $2,000 $4, 000 Cost of Goods 240 500 1,200 Gross sales revenues 1060 1,500 2,800 Overhead 560 628 880 Marketing 260 400 630 Earnings before interest and taxes 240 472 1,290 Taxes and interest 96 188.8 516 Net Profit $144 $283.2 $774

Development of the character of Lady Macbeth :: essays research papers

It is a difficult task, to discover the essence and origin of a character and their trends, which so often surprise us by their existence where we least expect. Therefore, from what is known about Lady Macbeth is what should be written about her character. Lady Macbeth is amongst the most essential of characters in the play Macbeth by William Shakespeare. Upon her introduction in Act 1 Scene 5, Lady Macbeth is brought into the plot of the play. If I was asked to describe the lady in one word it would be ambitious. A person who collapses on reaching success, after striving for it with single-minded energy, is the figure of Shakespeare's Lady Macbeth. She fulfills her role among the nobility and is well respected like Macbeth. King Duncan calls her "our honored hostess." She is loving to her husband but at the same time very ambitious, as shown by her immediate determination for Macbeth to be king. This outcome will benefit her and her husband similarly. She immediately concludes that "the fastest way" for Macbeth to become king is by murdering King Duncan. She goes through a drastic change in the play. At first there is no hesitation, no sign of any internal conflict in her, no dispute, but that of overcoming the principles of her ambitious and yet tender-minded husband. She is ready to sacrifice even her femininity to her brutal intention, she asks the dark evils to â€Å"unsex† her and take all the traits of a human conscience, which lie within her. Without reflecting on the crucial part, which this womanliness must play when the question afterwards arises of preserving the aim of her intention, which has been attained in the course of a crime. She makes Macbeth kill his beloved king by taunting him and insulting him by using words such as â€Å"coward† and also says â€Å"I fear thy nature, It is too full o’th’milk of human kindness†; We see that, like Adam who gave in to Eve’s urging, Macbeth falls into the same trap, which eventually leads to their downfall as a couple. She did not comprehend that her nature is very similar to Macbeth’s at the start. Although later on she admits that she could not kill Duncan herself because he, â€Å"resembled her father while he slept†. This proves to the reader that she still has her womanly instincts and outlook, which shows us that the so-called spirits do not exist.

English Presentation Tourism Italy Essay

Good morning to Madam Teh and fellow classmates. Today, we would like to promote an affordable rate tourism package to Italy. We have made a research on The Most Popular Countries among Malaysians and we had Italy as the rank number one. So, that is why we decided to fulfill the people’s hunger to visit Italy and offer a low rate for the tourism package. The reason for people to pick Italy as their favorite country is mostly because of the sceneries. Italy, as we know has the most beautiful historic sceneries such as the churches, museums, historic sites and operas. If you think that Paris and Italy are almost the same, well, you are wrong about that one. Italy still has its historic auras better than Paris which has modern up a little bit. Back to the main point, the package included accommodations, transports, and food. So, you don’t have to worry. We will go from places to places by our tourism bus, sleeps in a very comfortable hotel and eat lots and lots of delicious food in Italy. You will fly with Air Asia on a 12 hours 31 minutes trip and land on the Fiumicino Airport in Fiumicino which is just 35 km away from Rome. Then, we will check in to your hotel, The Potrait Suites Hotel in Rome so you can rest and unpack your belongings in your rooms. After lunch at the hotel, we will bring you to some places in Rome. The first stop is The Church of San Luigi dei Francesi. It is one of the most visited churches in Rome. The uniqueness about this church is the interior and exterior designs and the tombs of the well-known French people in Italy. Then, we will go to the Coliseum. Everybody knows The Coliseum, right? It portrays the greatest works of Roman architecture and engineering. It is also known to be as the place for gladiators contest. We will be having dinner at the neighborhood of Trastevere. The neighborhood is known for its restaurants. Furthermore, the view of Trastevere at night is very pleasant. Other than that, we are also going to take you to Venice. Venice is the second attraction in Italy which is full of palaces and churches. We have the Palazzo and Musica A Palazzo. Palazzo or more specifically known as Palazzo Venezia is a very beautiful place for you to capture some photographs for memories. The palace is magnificently eye catching. After that, we stop by the Musica A Palazzo. We will let you experience watching  an original Italian soap opera in the one and only historic place, Musica A Palazzo. Then, we head to San Rocco, the historical church known to be the grave of a priest there. At night, we will bring you to the Grand Canal where you can have a water taxi experience. The views from the taxis are very breath taking at night. So, we will spend our nights in the taxis and after that have a walk in the streets near the canal where you can shop for souvenirs. The third attraction that we would love to offer you is Florence. Florence is known for the monuments, museums and religious buildings. First, we can visit the Bargello Museum which is the Florence government building. Next, we can visit other historical museums such as Museo Galileo, the science museum. Then, we can take some photographs at the Giotto Bell Tower. After that, we can stroll at the parks and street known as Piazza. The prices that we are offering are very affordable for everyone because the package includes accommodation, transport and breakfast. There are individual, family and group packages. For the individual package, we already set the nett price as low as RM2000. As for the family package which includes 2 adults and 2 children, is only for RM6000 nett price. The group package which has to be more than 8 persons will be at very low price for just RM1000 per person. Affordable, isn’t it? So, what are you waiting for? Get your passports ready and make your reservations now. We will be waiting for you to be a part of this amazing journey. Thank you.

Political Philosophy and Paine Essay example - 1568 Words

Jesus Chaveste HIST 1301 Dr. Olivares September 7, 2013 Thomas Paine Questions 1. Why do you think Thomas Paine writes Common Sense anonymously? How does he think his work will be remembered? Thomas Paine wrote Common Sense anonymously because the ideas he used in writing the book were contradicting the government at that time. If the government knew that he wrote it then they will take action against him to punish him. He probably thought that his work would remain as something memorable such as it was only there to raise the spirit of the colonist to fight back and to stand up against the government. 2. According to Paine, what is the difference between society and government? Paine states that society and government are†¦show more content†¦6. What is the view of Gideon that Paine uses as an example? As the exalting one man so greatly above the rest cannot be justified on the equal rights of nature, so neither can it be defended on the authority of scripture; for the will of the Almighty (Gideon). From this quote of Gideon, we can assume Gideons point of views. He thinks that all men are equal and no one man can be above the rest. He also thinks that only God can rule over people. 7. What does Paine think that America will gain by separating from England? According to Paine, America will gain by separating from England is that it would not get contaminated by the monarchy he has been criticizing. Then, America will gain wealth and most importantly it will gain independence. 8.Describe Thomas Paines life and background, including where he is originally from and what his reputation was before, during, and after writing Common Sense. On January 29, 1737, Thomas Paine was born in Thetford, England. His father had grand visions for his son, but by the age of 12, Thomas had failed out of school. The young Paine began apprenticing for his father, but again, he failed. So, by 1768 he found himself as a tax officerShow MoreRelatedThomas Paine And His Father1718 Words   |  7 PagesPhilosopher Thomas Paine Thomas Paine was born in Norfolk, England on January 29, 1737 to a middle-income family. His father was a Quaker while his mother was an Anglican, therefore, constant family arguments about religion became part of Thomas life (Stanford Encyclopedia of Philosophy 2). He did not have much of formal education as he quit schooling at the age of thirteen years and began working for his father. He was baptized in the Anglican Church that his mother attended. His father had forbiddenRead MoreEssay about Paine and Burke1644 Words   |  7 PagesHOW FAR DO POLITICAL PHILOSOPHIES OF EITHER HOBBES AND LOCKE OR PAINE AND BURKE DIFFER. This essay will examine the philosophical difference between Edmund Burke and Thomas Paine relating to the French and American Revolutions at the late Eighteenth Century. We are going to present a summary of the debate between these two different philosophers in the first part of this essay. The pros and cons of each man will be looked at in the second and third part of the essay and the final part of thisRead MoreThomas Paine Common Sense Analysis772 Words   |  4 PagesPaine’s Common Sense â€Å"My country is the world, and my religion is to do good† (Thomas Paine common sense). Thomas Paine was an English-American political activist and philosopher who changed the world through his words and writing. In Common Sense, distributed in January 1776, the pamphlets sold in the thousands and was extremely persuasive. It transformed a neighborhood uprising into a War of Independence and Thomas Paine was given the title Father of the American Revolution. He challenged great mindsRead MorePaine s The Age Of Reason1192 Words   |  5 PagesPaine s American Pamphlet (to be independent from England - 1776) 48 pages in duration Thomas Paine (1737 - 1809) Anglo-American political activist / philosopher. Author of The Age of Reason. - - - Common Sense was an addressing for the America people, I doubt Thomas Paine intended the book to go beyond print and into the realm of digital media eight years ago. Now America again is about to elect another commander and chief on November 8th, I felt it was time to reinstate the words ofRead MoreThe Age of Reason and Revolution Essay810 Words   |  4 Pagesrevival to mankind, others rejected these new improvements and felt as if they were defying god. These years were full of discoveries, conflicts, and new visions of the world. The age of reason brought on many changes to religious, political, scientific, and literary aspects of the eighteenth century. The Age of Reason and Revolution was a time of change. This age, and the changes in it, was mainly brought upon by the Renaissance, along with some other technologicalRead MoreCommon Sense By Thomas Paine1438 Words   |  6 PagesKayla Boucher Doctor Hockin AMH 2010 22 January 2015 Common Sense The book Common Sense by Thomas Paine was an American pamphlet written during the American Revolution, which was around the time when America was trying to gain independence from Britain. Paine discusses government, religion, and colonial issues. In the first chapter Paine differentiates between the society and the government. He described the society as being positive and constructive and he described the government beingRead MoreCauses of The American Revolution Essay983 Words   |  4 Pages The period before the American Revolution was characterized by a series of social as well as political shifts that occurred in American society as new republican principles took hold in the gentry of the colonies. That time era distinguished the sharp political debates between radicals and moderates over the role that democracy should play in a government. This broad new American shift to republicanism and a newfound support of democracy was a catastrophe to the traditional social hierarch y, whichRead MoreThomas Paine and the Pamphlet Common Sense814 Words   |  3 PagesThomas Paine was responsible for some of the most influential works of the revolution. Paine’s pamphlet Common Sense was a very crucial part to America and its movement of independence from Britain. Paine was effective with his writings by being very plain. He wanted both farmers and officials to understand what he was talking about and be able to comprehend his ideas. Paine wanted to put his ideas out to the people of the American colonies so that they could understand it just by reading and notRead MoreThe American Crisis By Thomas Paine998 Words   |  4 Pagesseries by 18th century Enlightenment philosopher and author Thomas Paine, originally published from 1776 to 1783 during the American Revolution. Often known as The American Crisis or simply The Crisis, there are 16 pamphlets in total. Thirteen numbered pamphlets were published between 1776 and 1777, with three additional pamphlets r eleased between 1777 and 1783. The first of the pamphlets were published in Pennsylvania Journal. Paine signed the pamphlets with the pseudonym, Common Sense.The pamphletsRead More Age of reason Essay1294 Words   |  6 Pagesthoughtful philosophy (Hampshire 105). However, the public ignored this important piece of work making Hume feel like he was quot;dead-born.quot; After this horrible reaction to A Treatise of Human Nature Hume went back home where he started thinking more about ethics and political economy. Along with these thoughts Hume wrote books expressing how he felt about these subjects (Snyder34). Essay Moral and Political was one book that enclosed an essay written by Hume dealing with ethics and political economy